Project 1 is a follow up from Exercise II, which you guys have submitted to me in Week 3.
In this project you need to convert the 3 terms into OPPOSITE meanings: POWERFUL becomes WEAK etc.
The 3 products that you research, can be totally different products, but must express at least 2 of the 3 opposite meanings. This research is to better facilitate your judgement in your new design.
Please prepare until step (D) for Week 4 lesson (Thumbnails > 5 Concepts > Evaluation Matrix > Final).
Going workshop so please dont wear slippers.
With regards to submissions for Ex II:
GOOD: It is classy because of its sleek countours and fine attention to intricate details.
NOT: It is classy because it is slim.
Please reference to how adverts sell cars/phones/shampooforsoftandsilkyhair for better understanding.
Enjoy a nice holiday tomorrow!
Regards,
Chok Shin Yi
Lecturer Mechanical Engineering Division School of Engineering
DID: (65) 6460 8492 Fax: (65) 6467 7384
Ngee Ann Polytechnic, 535 Clementi Road, Singapore 599489